Gen Y is cool, Gen X agrees

November 9, 2009  |  By Rebecca Thorman  |

Photo via FFFFOUND!

I so knew this.

A new research report revealed that two-thirds of Gen X women chose Gen Y women as the most influential age group when it comes to defining trends in popular culture. Gen Y women, in turn, are discovering new brands and getting most of their style inspiration and product recommendations from blogs and social media…

The survey found that 92% of Gen Y women consider themselves to be the trend leaders, while 67% of Gen X women identified Gen Y as trend leaders too. Gen X women cited reasons such as, “This age group tends to discover things first” and “They’re more creative in terms of selection in fashion, pop culture and cuisine.”

Why Y Women on Media Post (h/t Sam Davidson).