Niceness is the new career trend

June 2, 2009  |  By Rebecca Thorman  |  34 Comments

In what is arguably one of the worst times in American history since the Great Depression, the people of America have their chins decidedly up.

The sanguine mood is characterized by “an outbreak of niceness across the cultural landscape — an attitude bubbling up in commercials, movies and even, to a degree, the normally not-nice blogosphere,” the New York Times reports.

Harvard MBA students are making a promise to be ethical in an age of immorality, young talent is shifting towards do-gooder jobs, and more people are holding the elevator door open for me daily.

Enron and Madoff are no match for the almost hermetic happiness that now protects the Nation. It’s not sugar-coated like the self-help decade of the nineties. Nor does it resemble the maudlin contentment of the shut-eyed fifties. Instead, it’s a cheerfulness that smiles next to adversity.

It’s nourished by President Obama himself, who has cottoned such unprecedented praise and agreement that the press can’t help but gush. That goodness has spread virally – as happiness has been proven to do – and companies and individuals are following suit.

“Companies that have the highest retention have the nicest atmospheres,” the New York Times reports. “And in a situation where people are losing their jobs and you have an option of whom to hire, you’re going to hire the person who is complimenting your tie. Nice becomes a competitive edge.”

Alice.com is a good example of this. It’s not just that we have a ping pong table and encouraged nap time, but that our co-founders consistently encourage and compliment employees, partners, customers, potential vendors, and others. I didn’t even know this was a viable way to do business. That is, our work is not predicated on fear, failure, politics, or manipulation.  

Such plushy and persistently optimistic companies give power back to the employee, back to the customer, and back to the idea of social community where the greater good is served over the individualistic ambitions of wealth or influence.

Mean is out. Earnestness and altruism are in fashion. Humility is an aphrodisiac. The roof has caved in, and people are responding accordingly. Not by panicking, but pulling up their bootstraps and making lemonade. And giving their neighbor some. And the prostitute down the street. And the dog too.

Even hard-core adherents to darker fantasies like Eminem are “just coming clean and exhaling.” The rapper’s newest album ripostes on his drug addictions, and his subsequent challenges and triumphs more than women stuffed into trunks.

Because when you’ve hit bottom – and we all have now, whether rich and poor – a great opportunity exists to find commonality in the grace of our ascension.

And while our children will most certainly rebel against us, perhaps under the objectivism of Ayn Rand or the cynicism of Gen X, our optimism, vanilla, mediocre and conservative as it may be, is prevailing.

What is happening now is that glee is rising from collectively pushing forward at all costs, not knowing if it will work and accepting that there’s a good chance it won’t, and working towards something greater. All together. With differences of opinion, but with respect as well. With civility and common courtesy. And with confidence in humanity’s decency.

Good Works.

Posted to: Career, Community, Happiness, Inspiration  |  34 Comments

Will Gen Y ruin local community?

April 15, 2009  |  By Rebecca Thorman  |  43 Comments

The recession has changed everything for Gen Y. While we continue to embrace idealism, meaningful change is much harder.

And while young people have the best intentions to be part of the communities we live in, we’re being challenged by a number of conflicting events that contribute to a lack of involvement in local community.

For starters, disillusionment towards faith and religion has forced the institution to turn its reign over to Facebook as chief community builder. And despite the fact that our social circles are shrinking and loneliness is increasing, we choose where we live, in part, by how easy it is for us to maintain our quasi-anonymity.

Our friends “move in the same circles we do and are exposed to the same information. To get new information we have to activate our weak ties,” Albert-Laszlo Barabasi explains in his book Linked (via Valeria Maltoni).

So all of our Facebook and Twitter friends (those weak ties) are actually “critical to the creative environment of a city” sociologist Richard Florida reports, “because they allow for rapid entry of new people and rapid absorption of new ideas.”

Life and community, my friends, just isn’t the same. And nowhere is this so obvious, in-your-face and damning than the current alarm of the real estate market.

Before the economy collapsed, young people were being locked out of the housing market by astronomical housing prices and by our predecessors, Generation X and the Baby Boomers, who grew even richer.

Now that the housing market has collapsed, it means more young people are content with not owning a home. But as the prevailing American sentiment goes, if you don’t own something, you don’t have a stake in the future of our country. Young people don’t buy that. Literally.

Ownership is an antiquated belief belonging to another generation. Gen Y abandons ownership. Instead, today’s young people subscribe to a culture of services and leasing.

We subscribe to services that allow our lives to be easier – Peapod, Mint, Netflix, Pandora, Alice, and ZipCar to name a few. More and more individuals do this in order to pay less, acquire more, and change whenever the desire hits.

“Owning a car used to be the key to freedom,” one millennial marketer argues. “But now younger generations are seeing car ownership as a liability that ties them down.”

And being tied down is the last thing the transient Gen Yer wants. “Owning a home also ties workers down,” NY Times columnist Paul Krugman reports. “Even in the best of times, the costs and hassle of selling one home and buying another — one estimate put the average cost of a house move at more than $60,000 — tend to make workers reluctant to go where the jobs are.”

That’s cool with Gen Y because we plan to move in a month or two for that tech job, relish inner-city downtown life, or can’t see the sense in purchasing a home when we’re going overseas in June to work at a NGO anyway.

“Houses simply do not fit in very well with the demands for flexibility, mobility and continuous innovation in the creative economy,” Florida reports. “They cost a lot and suck up a ton of capital.  They are energy sinks and most people and families don’t use or need all that space.  They’re environmental disasters.  There is a growing body of economics research which suggests home ownership is associated with lower rates of productivity, lower incomes, and higher rates of unemployment.”

Gen Y will certainly grow up at some point, make commitments, have a family and settle down – indeed, research shows that is our every intention. But we are doing so at a later age, and by then, it may be too late and the world too different for local community to thrive.

Changing quarters.

What do you think? Will the housing crisis and Gen Y’s attitude towards ownership change community forever? And if you don’t own a home and aren’t connected to any particular institution, will you have any reason to contribute to the local community? Does it matter?

Posted to: Community, Engagement, Generation Y, Place  |  43 Comments

Social media is difficult like intimacy

September 18, 2008  |  By Rebecca Thorman  |  54 Comments

“Yeah, but it’s just a blog,” someone said. About this blog. My blog. We were talking about social media.

I didn’t have a response at the time. I was like George in that Seinfeld episode (he goes to great lengths to deliver a retort to a coworker), floundering for the perfect comeback.

I couldn’t come up with anything, and later realized that this person? This person doesn’t even have a blog. Pfft. How can you possibly understand the concept of social media if you’re not a participant?

Of course you can understand it on an intellectual level. Like, I understand war even though I’ve never been a soldier. But you can’t really get it unless you’ve been in it. Unless you’ve been in it to win it in fact.

So let’s clarify something. Blogging is one of the most valuable and intimate forms of social media that exists. It’s akin to writing love letters back in the day. It’s not as good as spooning your girlfriend, but it works.

And when people talk about authenticity, transparency and engagement or the newest five rules of social media, they’re really talking about intimacy. That is, being less lonely in this great big messed up world of ours.

So if you’re not participating – i.e., if you’re not responding to blog comments, or if you’re talking to yourself on Twitter, or you’re refusing to claim your name on Facebook, you lose.

If you do not participate, you are not a part of social media. You’re last year’s season. Obsolete. Outdated. Old-fashioned. And oh-so entrenched in traditional media. Do you want to be a gatekeeper or a gatejumper? I’m going to give you a hint. Gatekeepers are like those London guards in the big funny hats. I told my mother that when we visited London, I thought one guard was particularly cute. She was extremely put out.

“Remember,” she said, “it was 96 degrees and he had to stand there for who knows how long. I felt bad for him.” She felt bad for him.

Gatejumpers on the other hand, they get to go wherever they want. Even into air-conditioned buildings.

Going wherever you want, that takes some gall. It’s such a big responsibility. This is why a lot of people – and a lot more companies – fail at social media. Because we all want to connect to people and ideas, but to do that you have to go ahead and open up. You have to expose that birthmark on your ankle, the stash of Ben & Jerry’s in your freezer, and the fact that you can be hypnotized by a girl hula-hooping.

People fail because it’s scary to put yourself out there. Like Zeus and I, we’re really bad at this. Or mostly I’m bad at it, but I’m trying to be better because I understand vulnerability is good. But practicing it is something different entirely.

Companies fail because somewhere along the line, branding gurus rolled right over the fact that companies are made up of people, not a blacktop of products. Underneath the monolith that defines companies today are ideas, opinions, passion.

Social media is about synthesizing and refining ideas, opinions and passion. You know, two-way conversation, or more often than not those racy three-ways or more. And in being any way but alone, you discover value and an understanding that is difficult to grasp if you’ve never even participated in the conversation in the first place.

Related Post: Social media doesn’t create new generation leaders

Posted to: Blogging, Community, Engagement, Social media  |  54 Comments

The top 3 things you can do to save the world. Literally.

October 15, 2007  |  By Rebecca Thorman  |  27 Comments

This post is part of Blog Action Day. I do not have any advertising on this site, so I cannot donate the revenue. Instead, I am donating .25 for every subscriber I have today and splitting the donation between my favorite online environmental charity and my favorite local environmental charity.

1. Ditch the car. I know a guy who drives a couple blocks from his condo to the bars. It’s one of those things that gets under my skin and makes me go crazy. The single best thing you can do to help the environment is to not own a car. Instead of driving, you can walk (gasp!), ride the bus, or carpool and carshare.

At my last job, I rode the bus to work every day. Now, my workplace is only a three minute walk away (the coffee shop and my cubicle both), and I actually miss the bus. There’s something relaxing in having someone else serve you, drive you, and being able to people watch, look out the window, read, listen to music. It’s a good way to start the day.

2. Live in a trendy location. If you live downtown, you’re probably doing this already. Living downtown in a city usually means that you are living in a small footprint . My apartment is 450 square feet and my new condo is 650 square feet. A trendy location is also close to farmers markets, the grocery store, bars, restaurants, coffee shops, parks, bookstores, libraries, fitness clubs, and shopping! I.e., the places that have a good walkabilty score. My walk score is 97 out of 100. That’s good for your health and good for the environment.

It’s easy not to own a car when you live in such a great location. It also means that you’ll always be only steps away from the best things happening on any given day. You will pay more in rent for living in such a location, but with no car costs (up keep, gas, insurance, parking costs, etc.), choosing the right neighborhood will ultimately be cheaper.

3. Eat yummy food. No chain restaurants. Keep it local. Avoid food that you don’t know where it came from. And for goodness sakes, please stop going to Starbucks. Here in Madison, there is a Starbucks on both ends of State St. It’s ridiculous. You probably live where you do for a reason. Why go somewhere that is the same everywhere across the world? Celebrate the uniqueness of where you live and who you are. Of course, even local restaurants don’t always have local food, but just try your best. When you eat food that is local, it tastes better and is better for you. And you shouldn’t settle for anything less to take care of your body.

Being good to the environment is not about living with less. It’s about living with more. Living better. It’s about quality over quantity. And it’s definitely the Modite way to go.

Greener pastures.

Posted to: Community, Engagement, Place  |  27 Comments

The power of place – What do you think?

August 1, 2007  |  By Rebecca Thorman  |  47 Comments

It was a few months ago when I thought I might leave Madison, WI to move to Chicago where my boyfriend lived. Long story short, I went to visit him, we broke up, and I rode home on the bus, trying to decipher all that had happened in such a short weekend.

When I got home, however – poof! Everything was okay.

As if the city had enveloped me in between its two lakes and brought the east and west side together to meet, and there in the middle, I stood, a bright light shining like a fool, excited merely just to be home. If I were a pedestrian approaching, I would have crossed the street to avoid me. Definitely.

Back to normalcy, I now sit outside a coffee shop. The sun is shining and the sound of cars accelerating from the intersection is absorbed by the tall trees in front of the street. A bicycle’s gears coast down the sidewalk while flip flops playfully smack the pavement. I’ve pulled up my pant legs and the denim folds uncomfortably around my knees. A group of suits has moved their meeting to this coffee shop and the woman across from me acts as a mirror: laptop out, papers on the table, sunglasses propped atop her head. A few blocks away, State Street is alive with its teenagers shopping and homeless begging and street performers entertaining.

A breeze arrives on my back and spreads to my arms just when the sun is too warm. The breeze brings with it the freshness of the lakes and the aroma of sundrenched grass. I breathe in, deeply now, and I smell my lotion, with the unmistakable hint of sun block, and then slightly, delicately, the smell of fresh flowers. A bus squeaks to a stop and a motorcycle guzzles loudly past. There is a dog sprawled underneath a table with a man – a musician? – who writes on one slice of yellow notebook paper with two glasses of water sitting next to him.

This is Madison and it’s the city that I love. And I sit here and wonder how I could consider leaving something I love.

Madison defines who I am. I live here because it shows me where I was, who I am, and where I will go. There is much discussion on the influence of Generation Y and Generation X on the workforce, but attention is increasingly being shined on the power of place. Two-thirds of college-educated young adults 25-34, in fact, say they will pick a place to live first. Work comes second.

Certainly for me, place has become the nascent factor over other odds such as timing, stress, and responsibility. As careers take a back seat to relationships, and as it becomes easier to connect with those we care about, it is place that drives our decisions.

You’ve chosen your place to live for a multitude of good reasons. Your city is working really hard to keep you there. Now, why do you live there in the first place? How did you choose? Do you put place before work? Relationships? What are you going to do to give back? How can you, or do you, contribute to your city? Who or what keeps you there?

Let me know your ideas in the comments!

Keeping it in the ‘hood.

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Posted to: Career, Community, Generation X, Generation Y, Place  |  47 Comments

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